Indicator
Tourism branding and marketing
Implemented
Not Implemented
Not Applicable
| Level | ALB | BIH | KOS | MNE | MKD | SRB |
|---|---|---|---|---|---|---|
| Common regional tourism brand is in place and common regional marketing activities are implemented. | ||||||
| Digital marketing framework is part of the national Tourism Marketing Strategy or broader Tourism Strategy. | ||||||
| National tourism brand is in place. *Partially | ||||||
| Tourism marketing and promotion strategy is adopted. *Under development | ||||||
| Specific tourism-related measures or incentives within the Digital Agenda have been adopted. | ||||||
| Capacity-building initiatives are in place to promote digital marketing in tourism. | ||||||
| Tourism-specific marketing activities have been implemented. *Partly | ||||||
| There is a sufficient budget and qualified staff for tourism marketing activities implementation and for national tourism brand maintenance. | ||||||
| Regular monitoring for brand management, marketing and digital marketing for tourism is in place. *Partly |
Note that for Bosnia and Herzegovina, “State” stands for the state level, while “FBiH” stands for the Federation of Bosnia and Herzegovina and “RS” stands for Republika Srpska - the two entities of Bosnia and Herzegovina. Note that the presented scoring criteria system is not a full representation of the scoring methodology used to determine the score for an indicator. For more information, see the Methodology section.